Fair market value and what's deductible
Fair market value is what a buyer gets for a ticket, like the dinner. Anything paid above it is a gift, which receipts show as tax deductible once your org says it's a 501(c)(3).
When a nonprofit sells a ticket for more than it's worth, the difference is a gift. Gala Under the Stars sells a $250 seat with an $80 dinner: the dinner is the fair market value, and the other $170 is a charitable gift the buyer can deduct.
Set it on a ticket
- 1In the event, open Sales → Tickets and click the ticket.
- 2Under Price, type the Fair market value: what the buyer gets, such as dinner.
- 3Read the line under it. It says how much of each ticket receipts show as tax deductible.
- 4Click Save.
Blank, zero, or an amount
| Fair market value | What it means | Receipts show |
|---|---|---|
| Blank | You didn't declare one. The whole price is what the buyer got. | Nothing deductible |
| 0 | The buyer gets nothing of value for the price. | The whole price as deductible |
| An amount | The buyer gets that much. | The price minus that amount as deductible |
A value at or above the price means nothing is deductible.
What the receipt says
Turn on We're a 501(c)(3) organization under Tax receipts in Settings → General, and add your Legal name and EIN. Then the buyer's order confirmation email and order page carry a statement such as: "Of your $250 payment, $170 is tax deductible to the extent allowed by law. You received goods or services worth $80." A line under it names your org as a 501(c)(3) with its EIN.
Without that switch, or when nothing on the order is deductible, there's no statement.
How the money is booked
On a paid ticket with a fair market value, Ovante books the value as the ticket and the rest as a gift:
- Revenue counts the $80.
- Donations count the $170, and so do the contact's giving and your CRM.
- The buyer still sees one ticket at $250 on their order page.
A promo code comes off the gift first. Tickets booked before Oct 23, 2026 stay as they were.
- When
- A buyer pays more than a ticket's fair market value
- Then
- Ovante books the difference as a gift: revenue counts the ticket's value and Donations count the rest. The buyer still sees the full price on their order.
- When
- A sponsorship level sells
- Then
- Each seat it includes is a ticket at the admission's value, and the rest of the price is a sponsorship gift. That's why most sponsorship money shows under Donations, not Revenue.