What each number means
How Ovante counts revenue, donations, tickets sold, page views, visits, conversion and the people figures, the same way on every screen.
On this page
These are the definitions behind every figure on Home, an event's Overview and Analytics. Each screen counts a number the same way, so a difference between two screens comes from the period or the events in view, not from the math.
Money
| Number | How Ovante counts it |
|---|---|
| Revenue | Ticket sales, less processing fees, Ovante's platform fee and ticket refunds. Gifts aren't in it. |
| Donations | Every gift that wasn't refunded: checkout donations, the part of a ticket above its fair market value, covered card fees, sponsorship gifts, journal ads and paid pledges. |
| Processing fees | What Stripe or PayArc charged. Where a charge has no recorded fee, Ovante estimates Stripe's standard rate. Offline payments carry none. |
| Platform fee | What Ovante kept on Free: 5% of each card payment. Nothing on Pro or on an event with Gala. |
| Refunds | Money returned on tickets. A refunded gift leaves Donations instead. |
| Average paid order | Ticket sales before fees and refunds, per paid order. |
| Average gift | Donations per gift. |
| Average ticket | Revenue per ticket sold, before gifts. |
Home's Next up shows one event's Revenue with its gifts added back in, and says how much was gifts.
Tickets and guests
| Number | How Ovante counts it |
|---|---|
| Tickets sold | Tickets that hold a seat: paid or free, and not set to Not going. A request isn't counted until you approve it. |
| Checked in | Tickets scanned or checked in at the door. |
| Capacity filled | Tickets sold against the event's capacity. |
| Spots | The event's capacity, or No limit. |
Traffic
| Number | How Ovante counts it |
|---|---|
| Page views | Each load of an event page. Your team, a host on their own link, bots and draft pages don't count. |
| Visits | Page views that start a visit: the device hadn't viewed that event in the last 30 minutes, or arrived through another host's link. |
| Conversion | Checkout orders divided by visits. Orders you add by hand don't count, since those guests never saw the page. Ovante shows no rate when there are no visits, or more orders than visits. |
People
| Number | How Ovante counts it |
|---|---|
| On your list | Every contact in your organization, after merges. |
| New people | Contacts Ovante first saw in the period. |
| Came back | People who came to an event in the period and to one before it. |
| First time | People whose first event fell in the period. |
| Regulars | People who keep coming to your events. The card's footnote names how many events make a regular. |
| Haven't been back | Regulars with nothing booked who haven't come to an event in months. |
| Members | People with a live membership. |
Good to know
- A ticket's attendance counts toward its holder, and its money toward the buyer. See Orders, tickets and attendees.
- Sponsorship money shows under Donations: each seat counts at the admission's value, and the rest of the price is a gift.
- When
- Ovante shows a conversion rate
- Then
- It's checkout orders divided by visits. Orders you added by hand don't count, and when orders outnumber visits no rate shows.
- When
- Someone opens an event page
- Then
- It's a page view. It's also a visit when that device hasn't viewed the event in 30 minutes, or arrives through a different host's link.
- When
- A buyer pays more than a ticket's fair market value
- Then
- Ovante books the difference as a gift: revenue counts the ticket's value and Donations count the rest. The buyer still sees the full price on their order.
- When
- A gift is refunded
- Then
- It leaves Transactions, Recent transactions and every money total, and the donor's contact stops counting it.
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Related
HomeHome answers three questions in order: how your next event is doing, how your organization is doing, and what came in most recently.AnalyticsAnalytics shows your organization's money, events, community and timing over any range, compared with the period before, with highlights at the top.Where money shows upRevenue counts ticket money after refunds and fees, with gifts taken out. Donations count every gift. Each screen's figure, and what it counts, in one table.Revenue on Home doesn't match StripeRevenue is ticket money after fees and refunds, with gifts counted under Donations instead. Stripe shows each charge in full.