Email your guests
Write an email to an event's ticket holders in three steps, Recipients, Message and Review, to everyone who matches a rule or to people you pick.
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On this page
A blast is an email you write to an event's ticket holders: a schedule change, parking details, a thank-you. Each person gets their own copy, greeted by name, with a button to their ticket.
Write and send a blast
- 1In the event, open Outreach → Emails and click New blast.
- 2Recipients. Pick Dynamic audience or Custom list. For a dynamic audience, narrow it by ticket type and by check-in (Anyone, Checked in, Not checked in) if you like. For a custom list, tick the people. The box at the top says how many people will get it.
- 3Click Next.
- 4Message. Check Reply-to, write the Subject and the Message, and decide on Show event details at the top (the cover, date and time).
- 5Click Preview email to see one person's copy, or Send test to get it in your inbox.
- 6Click Next. Review shows the subject, where replies go, how many people it reaches, the audience, whether it's an event update or an announcement, and a sample greeting.
- 7Click Send now, then Send now again in the confirmation. The blast's status reads Sent once it's out.
Save draft keeps your work at any step. Drafts sit in the Emails list until you send or delete them.
Dynamic audience or custom list
| Dynamic audience | Custom list | |
|---|---|---|
| Who gets it | Everyone who matches your rule when you send | Only the people you tick |
| Later | You can send it to people who registered since and match | Nobody is ever added |
| Shown as | A chip such as "VIP · Checked in" | Custom list |
What the email looks like
Each copy greets its recipient, carries your message, and has a View your ticket button (View your tickets when they hold several) beside Event page. Above the event's name it reads "An update about" or "A message about", depending on the kind of email.
Good to know
- Blasts reach ticket holders who are Going. Requests waiting for approval, people marked Not going and refunded tickets are left out.
- One address gets one copy, however many tickets share it. See Who an email reaches.
- While a blast is sending, Cancel sending stops the rest. Emails already handed off still arrive.
- Every plan can send blasts.
The rules behind this page
- When
- You email an event's ticket holders before the event has been over for 7 days
- Then
- It's an event update: it reaches people who unsubscribed from your emails, never a spam report or a hard bounce, and carries a line on why it arrived instead of an unsubscribe link.
- When
- You email them more than 7 days after the event ends
- Then
- It's an announcement: every unsubscribe applies and the email carries an unsubscribe link.
- When
- A sent email had a Dynamic audience
- Then
- People who match its rule later can get it through the Send to button, along with any failed sends. A Custom list never grows; its button only retries failed sends.
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Related
Who an email reachesA blast goes to each ticket holder with an email, one copy per address. Tickets with no email are listed, and people who unsubscribed still get updates about an event they hold a ticket to.Send a testSend your draft blast to your own inbox first, filled in as one of your attendees or a sample name, with [Test] in the subject.Follow up on a sent emailSend a dynamic blast to people who registered since it went out, or retry the copies that failed. Nobody who already has it gets a second copy.Personalize an emailThe fields you can put in an email so each person sees their own name, ticket or link, listed by the kind of email that offers them.